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A First-of-its-Kind Idea

Sara Margulis

Sara Margulis ’97 reached a major milestone with her business this year: its 10th anniversary. The CAAA life member runs Honeyfund, a nationwide wedding registry that specializes in honeymoon and experiential gifts, with her husband, Josh Margulis. Now the Sebastopol-based business touts $330 million in lifetime gift transactions. That success is thanks in part to the couple’s 2014 appearance on ABC’s Shark Tank, a reality show that has featured several entrepreneurial Aggies. A winning deal allowed Honeyfund to grow into a one-stop registry and enabled the development of a second for Spanish language users. Sister site Plumfund has also grown five times since the appearance, offering free crowd-gifting for any occasion. Margulis credits some of her success to a take-charge attitude and creativity. She strengthened these qualities when she studied abroad as a ٺƵ student. “Studying in Germany opened up my world view and contributed to a sense that anything is possible,” said Margulis, who graduated with a degree in music and has contributed to the department’s soon-to-open Ann E. Pitzer Center. By exposing her to diverse experiences, she said ٺƵ also helped her consider new and unexpected career paths—like helping others create the perfect honeymoon adventure.

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