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Third-year law student Noah Bean, right, looks over the electric race car at the first annual Going Green conference Sept. 11 at the Mondavi Center. Many of the world's most important green-technology companies gathered at ºÙºÙÊÓƵ to showcase their products and services for the event, which was co-hosted by the Graduate School of Management. Organizers said they chose ºÙºÙÊÓƵ because it was among the greenest campuses in America. ºÙºÙÊÓƵ alumnus Tony Perkins and his Silicon Valley Internet media company dreamed up the idea for the conference. "Davis is where it's happening," Perkins told reporters.