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Provost Names Executive Director of Undergraduate Outreach, Recruitment and Admissions

Quick Summary

  • Robert Penman appointed to position in Enrollment Management
  • He has nearly 2 decades of experience in undergraduate admissions
  • Provost cites 鈥榟is proven ability to increase opportunity for historically underrepresented students鈥

The Office of the Provost released this announcement Friday (Aug. 6):


Provost and Executive Vice Chancellor Mary Croughan is pleased to announce that Robert Penman has been appointed executive director for Undergraduate Outreach, Recruitment and Admissions, effective August 30, 2021. He will report to Deborah Agee, who began serving as interim associate vice chancellor for Enrollment Management on July 6.

Robert Penman headshot
Robert Penman

Penman brings to his new role nearly two decades of experience in undergraduate admissions, most of that time at the University of California. Since 2018, he has served as associate director of undergraduate admissions at UC Berkeley, where he directed outreach and recruitment strategies and oversaw statewide, national, and international recruitment to meet campus enrollment and diversity goals. One of his key accomplishments at Berkeley was increasing freshman and transfer applications by 28.2 and 8.5 percent, respectively, while also significantly growing the number of applications from Chicanx/Latinx, African American, first-generation college going, rural, and international students. 

In his new role at 嘿嘿视频, he looks forward to supporting the university鈥檚 commitment to making a world-class education accessible to students of all backgrounds and to maintaining a diverse student body. 

Penman鈥檚 previous posts include director of admission for outreach and marketing, Samuel Merritt University (2015-18); coordinator of admissions events and communications, Undergraduate Admissions, University of California Office of the President (2013-15); and marketing and communications manager, Undergraduate Admissions, UC Riverside (2010-13). He holds a bachelor鈥檚 degree in economics from UC Riverside and an MBA in marketing from Cal State Fullerton.

鈥淗igher education changed my life, and it has become my passion,鈥 Penman said. 鈥淚 find it incredibly rewarding to help higher education change other students鈥 lives, too. I am very excited to begin working with interim associate vice chancellor Agee and the entire 嘿嘿视频 community in support of this goal.鈥

鈥淩obert鈥檚 extensive experience in all aspects of university admissions, and his proven ability to increase opportunity for historically underrepresented students, will be invaluable to 嘿嘿视频,鈥 said Provost Croughan. 鈥淲e are very fortunate to have him join our community in this new role.鈥


Craig Buckwald is a writer and media advisor in the Office of the Provost.

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