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The Council for Advancement and Support of Education, or CASE, recently presented its highest Circle of Excellence award, a Grand Gold, to the Office of Strategic Communications for its role in “Building Trust in the Administration Using Social Media.”

�ٺ���Ƶ won 14 awards in the 2022 Circle of Excellence competition: one Grand Gold, four golds, three silvers and six bronze, for projects including new graphics at the Welcome Center, alumni relations initiatives, marketing and a podcast.

The Grand Gold came in the Digital Campaigns category for work done behind the scenes of Chancellor Gary S. May’s institutional accounts on Facebook, Twitter and Instagram, managed by Strategic Communications’ social media team. (Chancellor May also has a personal Facebook account, which he maintains himself.)

“Our team is humbled and honored that our work supporting Chancellor May’s use of social media to listen, engage and build real relationships with the campus community was recognized by CASE,” said Sallie Poggi, director of social media for Strategic Communications. “Our team takes great pride in bringing his vibrant personality to social media and connecting him with the community he serves.”

CASE reserves its Grand Gold awards for entries “that are considered game-changing,” and only one can be awarded in each category.

The judges praised the way Chancellor May’s accounts show him as a real human being, and the level of interaction from members of the Aggie community, especially students.

“The approach to sharing an insight into the day-to-day life of senior leadership and as a way to share important messages is fresh, creative, innovative, and certainly something that other institutions could be inspired by,” .

�ٺ���Ƶ won more Circle of Excellence awards than any other UC campus or the UC Office of the President. Only Boston University, with 15, won more awards than �ٺ���Ƶ.

�ٺ���Ƶ’ award-winning entries:

Grand Gold

• in the category Digital Campaigns (Other), by the Office of Strategic Communications

Gold

• in the category Alumni Relations Initiatives (more than 25 staff), by the Office of Development and Alumni Relations
• in the category Environmental Graphics, by the Office of Development and Alumni Relations
• in the category Environmental Graphics, by the Office of Strategic Communications
• in the category Podcasts (occasional), by the SeaDoc Society

Silver

• in the category Alumni Relations Pivot, by the College of Engineering Development and External Relations
• in the category Special Events: Online Alumni Reunions, by the Office of Development and Alumni Relations
• in the category Writing: News/Feature (1,000-plus words), by the Office of Strategic Communications

Bronze

• in the category Digital Campaigns (student-oriented), by the Office of Strategic Communications
• “ in the category Marketing: Advertising (online), by the Office of Strategic Communications
• in the category Marketing: Websites (institutional), by the Office of Strategic Communications
• in the category Design (publications), by the Office of Development and Alumni Relations
• in the category Publications: President's Reports and Annual Reports, by the School of Medicine Dean’s Office and �ٺ���Ƶ Health Public Affairs and Marketing
• in the category Student Engagement, by the Office of Development and Alumni Relations