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ٺƵ Takes Home 30 Marketing and Communications Awards

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Outgrow the Expected ads on airport walls
ٺƵ earned an Educational Advertising Award for its “Outgrow the Expected” ads at Sacramento International Airport. (Karin Higgins/ٺƵ)

ٺƵ has earned 30 awards for its marketing and communications efforts.

Twenty-eight of the honors, from the Atlanta-based organization , were announced in March and presented last month. The awards recognize outstanding publications, events, campaigns and shows that highlight the university’s mission.

Separately, The Communicator Awards on May 2 with awards of excellence: Chancellor Gary S. May Celebrates Five Years of Leading ٺƵ (in the category: general-education/educational institutions) and Confronting Climate Anxiety (in the category: general-social issues/responsibility).

28 ‘EduAdAwards’

Among this year’s Educational Advertising Awards, ٺƵ earned honors for both physical and virtual projects ranging from podcasts and videos to bus and airport advertising.

The university’s “Outgrow the Expected” campaign earned gold awards for its presence on the sides of Sacramento Regional Transit trains and at Sacramento International Airport, and a bronze award for billboards.

Admissions efforts won awards for a new Discord server (gold) and for a blog and television ad on Telemundo (bronze).

The Educational Advertising Awards program is the largest, oldest and most respected educational awards competition in the country.

Here are all of ٺƵ’ EduAdAwards, listed by award level (with category in parentheses):

Gold

Sacramento Regional Transit light rail train with wrap: Outgrow the Expected, ٺƵ
Ads for ٺƵ’ Outgrow the Expected campaign appear on Sacramento Regional Transit. (Gregory Urquiaga/ٺƵ)

Silver

  • ٺƵ Discoveries (Digital Video Ad-More than 2 minutes)
  • (E-Publication)
  • (Publication/External)
  • (Streaming/On Demand Content)
  • (TikTok Content)
  • (Other Social Media Content)

Bronze

  • ٺƵ Admissions Blog (Blog Sites)
  • Davis Discoveries (Online Display Ad)
  • (Other Social Media Content)
  • Outgrow Campaign Billboards (Outdoor)
  • / Slow Content (Streaming/On Demand Content)
  • Viewbook (Student Viewbook)
  • Telemundo Admissions Recruitment-Acceso Total (90 sec) (Television Advertising-Single)
  • ٺƵ Discoveries (Website)
  • (Facebook Content)
Screenshot of three pages of ٺƵ viewbook
The first three pages of ٺƵ’ most recent student viewbook.

Merit

  • (Digital Video Ad-Less than 2 minutes)
  • (Instagram Content)
  • UCD By-the-Numbers (Other: Misc. Collateral, Special Promotional)
  • Unfold iHeart Radio Ad (Radio Advertising-Single)
. 

Media Resources

Cody Kitaura is a News and Media Relations Specialist in the Office of Strategic Communications, and can be reached by email or at 530-752-1932.

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