How Do You Bounce Back After a Setback?

Karen Michele Nikos — November 14, 2019 - 4:26pm

Why are people often only fleetingly happy about positive events, but persistently upset about negative events like setbacks? Alison Ledgerwood, professor of psychology at �ٺ��Ƶ, has conducted extensive research to understand this.

�ٺ��Ƶ Study Says Logos Make a Group Seem ‘Real’

Karen Michele Nikos — April 15, 2016 - 10:49am

Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity.

New research at the University of California, Davis, shows that logos do far more — creating the impression that a group is unified, effective and coordinated, even when the members of the group don’t really seem that way on their own.

Ledgerwood Content

How Do You Bounce Back After a Setback?

�ٺ���Ƶ Study Says Logos Make a Group Seem ‘Real’

�ٺ��Ƶ Study Says Logos Make a Group Seem ‘Real’